Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads' automated ad "improvements".
- Analytics Roundup
Analytics Roundup – Updates from September 2024
"It's not me, it's you", Google Ads measurement, and dynamic metrics in Looker Studio...all in this month's marketing analytics roundup.
- Reporting
Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
- Analytics Roundup
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
- Beginner, Understanding GA4
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you're looking for.
Digital Marketing Updates: August 2024
What's been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
- Analytics Roundup
Analytics Roundup – Updates from July 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
- Advanced, BigQuery
Five Reasons to Set Up the GA4 BigQuery Export
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.