Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Customizing GA4, Intermediate
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Digital Marketing Updates: April 2024
Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google's anti-spam update.
How to Get Digital Marketing Experience Before Your First Job
Are you eager to dive into the world of digital marketing, but lack experience? Read our tips for being proactive and resourceful when you're starting out.
Digital Marketing Updates: March 2024
We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.
- Advanced, Bot Traffic in GA4, Reporting
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Digital Marketing Updates: February 2024
Two Octobers's team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
Digital Marketing Industry Updates: January 2024
Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, "open" ranks better for local businesses.
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.