Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
- Analytics Roundup
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
- Beginner, Understanding GA4
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you're looking for.
Digital Marketing Updates: August 2024
What's been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
- Analytics Roundup
Analytics Roundup – Updates from July 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
- Advanced, BigQuery
Five Reasons to Set Up the GA4 BigQuery Export
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
Digital Marketing Updates: July 2024
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
- Analytics Roundup
Analytics Roundup – Updates from June 2024
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks' monthly analytics update.
- Advanced, Reporting
Bot Traffic in GA4
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.