Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4's product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
- How To, Video
How to Build a Search Engine Ranking Report in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Digital Marketing Updates: June 2025
This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What's Happening on GBPs.
Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google's AI Mode, Looker Studio updates, and selected analytics articles from around the web.
- Advanced, Video
Google Analytics Insights Monitoring Tool
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
Analytics Roundup – Updates from April 2025
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
Analytics Roundup – Updates from March 2025
Product updates in Google's analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
- BigQuery
BigQuery GA4 transfer service first impressions
GA4's new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what's included.