Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
Cognitive Surrender: Implications for Doing Analytics Work with AI
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
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5 Things AI-User Bot Data Can Tell You About Your AI Visibility
Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand's AI visibility.
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How to Measure Your Brand’s AI Visibility: A Four-Lens Framework
How do you even track visibility in AI? You can buy an expensive tool, but even that isn't the full story. Here's four signals we watch.
- Updates
Digital Marketing Updates: July 2026
What's new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.
- Roundup
Analytics Roundup – July 2026
Product updates in GA, GTM, GSC, plus great articles on AI-assisted analysis and instructive accounts of challenges with AI adoption in the workplace.
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B2B Email Marketing That Drives SQLs
B2B email marketing works best built around pipeline goals--not just open rates. Level up your email program with our tips.
- Roundup
Analytics Roundup – June 2026
Google Marketing Live analytics updates, AI tools transforming workflows, and tracking AI agents is the new measurement challenge.
- Updates
Digital Marketing Updates: June 2026
New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations
- Video
Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI
Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.