Marketing, Measured

Blog

Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.

Nico Brooks August 29, 2025

Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.

Nico Brooks August 29, 2025

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.

Casey Anderson August 5, 2025

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.

Kris Skavish August 1, 2025

Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Nico Brooks October 12, 2026

Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.

Nico Brooks October 11, 2026

Connect live GA4 data with Claude, ChatGPT, or Gemini. Here's how to set up a GA MCP Server for illuminating insights.

Kris Skavish July 1, 2025

Discover the latest in digital marketing with updates on LinkedIn advertising, Google's Offerwall, and Google Search Console.

Nico Brooks October 12, 2026

AI agents & analytics, GA4's product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.

Nico Brooks June 18, 2025

Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.