Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
Digital Marketing Updates: June 2025
This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What's Happening on GBPs.
Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google's AI Mode, Looker Studio updates, and selected analytics articles from around the web.
- Advanced, Video
Google Analytics Insights Monitoring Tool
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
Analytics Roundup – Updates from April 2025
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
Analytics Roundup – Updates from March 2025
Product updates in Google's analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
- BigQuery
BigQuery GA4 transfer service first impressions
GA4's new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what's included.
Digital Marketing Updates: March 2025
Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.
Analytics Roundup – Updates from February 2025
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.