Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Advanced, Bot Traffic in GA4, Reporting
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Digital Marketing Updates: February 2024
Two Octobers's team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
Digital Marketing Industry Updates: January 2024
Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, "open" ranks better for local businesses.
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
- Customizing GA4, Intermediate, Reporting
Better Ecommerce Reports in GA4
Let's overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
- Advanced, GA4 data in Looker Studio, User engagement
Track session duration conversions in GA4
Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Digital Marketing Industry Updates: November 2023
In this month's digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads' ad auction from the anti-trust trial.
Fall 2023 Bike Industry Search Demand Forecast
Learn how the fall shoulder season affects consumers' interest in bikes and bike-related products, and what that means for the holiday season ahead.