Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Conferences, Facebook, Instagram, Social Media Marketing
F8: An Insider’s View of Facebook’s Developer Conference
Amanda Carroo
May 11, 2018
A New Direction for Marketing (and Two Octobers)
Nico Brooks
April 25, 2018
- Search Marketing
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging
Two Octobers Analytics Team
April 18, 2018
- Reporting
8 Data Storytelling Concepts (with Examples!)
Maggie Castle
March 30, 2018
- Case Study, Google Ads, Paid Search, Targeting
3 Ways to Reach Your Target Audience Before They Visit Your Site
Rachel Zinanti
March 15, 2018
- Content, Influencer Marketing
2018 Content Marketing Predictions Broken-Down
Two Octobers Analytics Team
February 28, 2018
- Apple Maps, Bing Places, Business Listing, Directory Listings, Facebook, Google My Business, Yelp
Top 5 Local Citations for 2018
Niki Mosier
February 14, 2018
- Google Search Console, Reporting
Setting Up SEO Reporting in Google Analytics
Nico Brooks
January 17, 2018
SEO Analyst Archetypes Encountered When Hiring: Finding SEO-Squatch
Jake Jamieson
January 11, 2018