Marketing, Measured

Blog

Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.

Nico Brooks October 12, 2026

A call to invest in development for entry-level humans, articles on AI-assisted analytics

Kris Skavish February 5, 2026

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.

Kris Skavish February 3, 2026

What's new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.

Nico Brooks February 2, 2026

New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.

Kris Skavish January 8, 2026

How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.

Casey Anderson January 6, 2026

Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.

Kris Skavish January 2, 2026

New this month: the latest studies on achieving better LLM visibility, get top placement on LinkedIn, and lower Google Ads audience size limits.

Nico Brooks October 11, 2026

A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.

Nico Brooks December 3, 2025

Approaching marketing data management as a "data mesh" + great articles on monitoring AI bots, path analysis, data visualization, and more.