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Paid Media

Digital Marketing Updates: March 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.

Kris Skavish March 2, 2026
Search
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2023 Bicycle Industry Revenue Forecast

We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.
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Guide to SEO Topic Clusters

A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
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Digital Marketing Industry Updates: April 2023

We've filtered the industry news into the most important and impactful updates from last month. Read our summary.
A screenshot of the SERP for the query "mountain bikes."

Understanding Search Intent

Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
GA4 session duration vs. UA session duration.
  • Intermediate, Understanding GA4, User engagement

GA4 Engagement Metrics: Session Duration & More

Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
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  • Beginner, Reporting, Understanding GA4

Intro to GA4 Part 4: Reporting

Check out our crash course on how to get the most out of GA4 reports.
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  • Beginner, Understanding GA4

Intro to GA4 Part 3: Navigating the GA4 Interface

Having trouble understanding the GA4 interface? Let's walk through the platform to demonstrate how to quickly and efficiently find the data you need.
A screenshot of GA4's acquisition overview.
  • Beginner, Understanding GA4

Intro to GA4 Part 2: GA4 vs. Universal Analytics

GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
A visual representation of the page_view event parameters.
  • Beginner, Understanding GA4

Intro to GA4 Part 1: The Event Model

In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
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  • Data-Driven SEO

Data-Driven Content Ideation: How and Where to Find Content Ideas

Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
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Three Vital Resource Connections for Creating a Registered Apprenticeship

Explore the many resources available to businesses when creating a new registered apprenticeship program.
A screenshot of the Funnel exploration report in GA4.
  • Beginner, User engagement

GA4 Funnel Exploration: Where Do Users Go After Landing?

There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
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