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Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026
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  • Advanced, GA4 data in Looker Studio, Reporting

Time-of-Day reporting in GA4 & Looker Studio

GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
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Celebrating Volunteer Month

Two Octobers employees got out of the office in March, following their passions to make their communities better.
The quota error screen shown in Looker Studio when GA4 quotas have been exceeded.
  • Advanced, GA4 data in Looker Studio

Avoid the Looker Studio Quota Error

In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
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Why Local Business is Good Business

How supporting local businesses supports local jobs, more equitable pay, and civic and social well being.
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  • Advanced, GA4 data in Looker Studio

Mastering Data Blends: Looker Studio for Marketers

Blends are one of the most powerful features in Looker Studio, but they're a little tricky to get your head around. Learn why and how to use blends.
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Digital Marketing Industry Updates: May 2023

Digital marketing never rests. But we're here to pull out the news that matters. See our updates for May 2023.
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  • Intermediate, Reporting, Tutorial, Understanding GA4

GA4 “Views:” How to Create and Report on Filtered Data

GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
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  • Intermediate, Reporting, Understanding GA4

GA4 Attribution Models: How They Work

Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
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  • Advanced, GA4 data in Looker Studio, Reporting

Reporting on GA4 Landing Pages in Looker Studio

GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
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2023 Bicycle Industry Revenue Forecast

We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.
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Guide to SEO Topic Clusters

A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
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Digital Marketing Industry Updates: April 2023

We've filtered the industry news into the most important and impactful updates from last month. Read our summary.
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