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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026
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Analytics

Analytics Roundup – April 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.

Nico Brooks April 1, 2026
Search
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Digital Marketing Industry Updates: May 2023

Digital marketing never rests. But we're here to pull out the news that matters. See our updates for May 2023.
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  • Intermediate, Reporting, Tutorial, Understanding GA4

GA4 “Views:” How to Create and Report on Filtered Data

GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
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  • Intermediate, Reporting, Understanding GA4

GA4 Attribution Models: How They Work

Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
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  • Advanced, GA4 data in Looker Studio, Reporting

Reporting on GA4 Landing Pages in Looker Studio

GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
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2023 Bicycle Industry Revenue Forecast

We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.
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Guide to SEO Topic Clusters

A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
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Digital Marketing Industry Updates: April 2023

We've filtered the industry news into the most important and impactful updates from last month. Read our summary.
A screenshot of the SERP for the query "mountain bikes."

Understanding Search Intent

Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
GA4 session duration vs. UA session duration.
  • Intermediate, Understanding GA4, User engagement

GA4 Engagement Metrics: Session Duration & More

Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
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  • Beginner, Reporting, Understanding GA4

Intro to GA4 Part 4: Reporting

Check out our crash course on how to get the most out of GA4 reports.
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  • Beginner, Understanding GA4

Intro to GA4 Part 3: Navigating the GA4 Interface

Having trouble understanding the GA4 interface? Let's walk through the platform to demonstrate how to quickly and efficiently find the data you need.
A screenshot of GA4's acquisition overview.
  • Beginner, Understanding GA4

Intro to GA4 Part 2: GA4 vs. Universal Analytics

GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
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