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Communicating the Value of Marketing to Business Leaders

Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
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The Case for Apprenticeship in Marketing and Advertising

To address structural inequities in our industry's talent development, Two Octobers decided to create a digital marketing apprenticeship.
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Native Google Search Console May Be Limiting You – Here’s Why

Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there--see how to access it.
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Teachers: A Trusted Resource for Future Apprentices

“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” - Jamil Chughtai
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Mozcon 2021: Google Search Console Data, unleashed

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A digital marketing apprentice’s story

How community support pointed Raquel Torres-Miramonte to becoming Two Octobers' first digital marketing apprentice.

Analytics Tutorial: Content Deep Dive

Analytics Tutorial: How Is My Marketing Contributing to Revenue?

Analytics Tutorial: What Are My Top Audiences?

Google Analytics: Goals & Multi-channel Funnels

Google Analytics: Behavior

Google Analytics: Acquisition

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