blog
Marketing Strategy
Transform Prospect Research into Strategic Content with AI-Powered Persona Research
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Kris Skavish
February 5, 2026
Marketing Resources
Digital Marketing Updates: February 2026
What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
Kris Skavish
February 3, 2026
Analytics
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
Nico Brooks
February 2, 2026
- Consumer Behavior
The $10,000 Gem Hiding in Your Google Analytics
- Kris Skavish
Attract & Qualify Customers with Google My Business Q&A
- Kris Skavish
Democratizing Digital: Two Octobers Announces Digital Marketing Training Program
- Serin Silva
3 Ways to Improve Customer Acquisition Cost (CAC)
- Serin Silva
- ROAS
2020 Marketing: Carving Up the Budget Pie to Win
- Serin Silva
- Conferences
Conference Report: TechSEO Boost
- Niki Mosier
- Page Speed
Page Speed Optimization: Table for Two
- Two Octobers Analytics Team
- Engagement
Is My Website Good Enough? How to Think About and Measure User Engagement
- Kris Skavish
- E-Commerce
Data, Data Everywhere–But How to Stop and Think?
- Kris Skavish
- CTR, Search Ads
Search Ad CTRs by Age
A college student asked, "Do young people click on search ads?" We analyze the likelihood of clicking on ads by age.
- Nico Brooks
- Tutorial
How to Track Scroll Depth in Google Analytics
- Nico Brooks
- Conferences
Learnings from NATCHCOM: digital meets natural
- Nico Brooks
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