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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026
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Analytics

Analytics Roundup – April 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.

Nico Brooks April 1, 2026
Search

What Percentage of Search Is Local?

Be Warned: Google Broad Match Keeps Getting Broad-Matchier
  • SEM

SEM: Why You Shouldn’t Care About Minimum First Page Bid
  • SEM

How to Use Google Ads Match Types
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  • Facebook, Social Media Marketing

Great Content for Facebook Business Pages
  • Measurability, Reporting, ROI, Search Marketing

The Problem of Measurability
  • Search Marketing, Social Media Marketing, Targeting, Yahoo

Digital Pollution
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  • Paid Search, ROI, Search Ads, SEM

Paid Search: Bidding with Confidence
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  • CPA, ROI, Search Ads, Search Marketing, SEM

Paid Search: Bidding Based on ROI
  • Navigation

Seeing What a Search Engine Sees
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