Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Bot Traffic in GA4
How to Set Up Cloudflare to Block Unwanted Bot Traffic From Your Website and Analytics
Block pesky bot traffic from getting into your Google Analytics data at your CDN. We show you how with Cloudflare's Super Bot Fight Mode.
- Updates
Digital Marketing Updates: October 2026
New this month: publishers buying more ads; ChatGPT ads expanding; Google's 4th algo change this year; more AIO's for brand searches.
- Roundup
Analytics Roundup – October 2026
The art of throwing things away; product updates in Google Ads, GA4, Data Studio, GTM; great articles about AI-assisted analysis and data visualization.
- Video
Brand Visibility Beyond Your Website: A Search and AI Checklist
Learn where you can impact how your brand is described outside your website, so you can improve AI's understanding of your brand.
- Roundup
Analytics Roundup – September 2026
Developing trustworthy architectures for insights with AI; Measurement Protocol replaced by Data Manager; and lots of great analytics & AI articles.
- Updates
Digital Marketing Updates: September 2026
AI-generated content rules, Reddit citations on ChatGPT decline, Google Display moving to DemandGen, and Meta AI works with Meta Ads.
- Video
AI for Marketing Analysis: When to Trust the Robots
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
- Updates
Digital Marketing Updates: August 2026
GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.
- Roundup
Analytics Roundup – August 2026
Reporting with AI: faster, yes, but not always better. GA's new Source grouping plus great shares: chart making with AI, influence without authority, more.