Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Analytics Roundup
Analytics Roundup – June 2024
Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
- Advanced, Bot Traffic in GA4
How to Filter Bot Traffic from GA4
You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
- Advanced, Bot Traffic in GA4
How to Identify Bot Traffic in GA4
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
- Advanced, Bot Traffic in GA4
Hunting for Bots
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
Digital Marketing Updates: May 2023
Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.
- Customizing GA4, Intermediate
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Digital Marketing Updates: April 2024
Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google's anti-spam update.
How to Get Digital Marketing Experience Before Your First Job
Are you eager to dive into the world of digital marketing, but lack experience? Read our tips for being proactive and resourceful when you're starting out.
Digital Marketing Updates: March 2024
We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.