Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- AI
Tracking AI User Bots in Cloudflare to Measure AI Visibility
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.
- Roundup
Analytics Roundup – May 2026
AI-assisted analysis needs an *honest* semantic layer, GA's new Task Assistant, Looker Studio is again Data Studio, and more.
- Updates
Digital Marketing Updates: May 2026
New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.
- Video
Key Inputs for AI-Driven Ads Performance
Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver's seat.
- Video
6 Questions to Ask About Your Content for AI Visibility
Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.
- Updates
Digital Marketing Updates: April 2026
ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
- Roundup
Analytics Roundup – April 2026
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
- How To
Building a Website Analytics Data Agent in BigQuery
How to set up a BigQuery Conversational Analytics Agent to analyze GA, GSC, and website data.
- Updates
Digital Marketing Updates: March 2026
Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.