Marketing, Measured

Blog

Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.

Nico Brooks April 1, 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.

Nico Brooks March 31, 2026

How to set up a BigQuery Conversational Analytics Agent to analyze GA, GSC, and website data.

Kris Skavish March 2, 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.

Nico Brooks October 12, 2026

A call to invest in development for entry-level humans, articles on AI-assisted analytics

Kris Skavish February 5, 2026

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.

Kris Skavish February 3, 2026

What's new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.

Nico Brooks February 2, 2026

New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.

Kris Skavish November 3, 2026

How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.

Casey Anderson October 29, 2026

Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.