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Paid Media

Digital Marketing Updates: March 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.

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snowdrops

Digital Marketing Updates: March 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.
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Analytics Roundup – March 2026

A call to invest in development for entry-level humans, articles on AI-assisted analytics
Ai pOwered persona research title

Transform Prospect Research into Strategic Content with AI-Powered Persona Research

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
trees in winter

Digital Marketing Updates: February 2026

What's new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
pine trees in winter

Analytics Roundup – February 2026

New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
two trees in fall

The Power of Peer Meetings and Critical Feedback

How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.
Building Full Funnel Title Slide Casey Anderson

Building a Full-Funnel Paid Media Strategy That Actually Works

Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.
pine tree tip with snow

Digital Marketing Updates: January 2026

New this month: the latest studies on achieving better LLM visibility, get top placement on LinkedIn, and lower Google Ads audience size limits.
blue spruce snow

Analytics Roundup – January 2026

A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
leaves in frost 2

Analytics Roundup – December 2025

Approaching marketing data management as a "data mesh" + great articles on monitoring AI bots, path analysis, data visualization, and more.
leaves in frost 1

Digital Marketing Updates: December 2025

Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
leaves on pavement

Digital Marketing Updates: November 2025

Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
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