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Paid Media

Digital Marketing Updates: March 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.

Kris Skavish March 2, 2026
Search
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Analytics Roundup – Updates from February 2025

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
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Analytics and the psychological cost of constant observation

Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
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Digital Marketing Updates: February 2025

New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
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Analytics Roundup – Updates from January 2025

Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
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Understand Your Target Audience With Google Search Results

Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.
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Top of 2024

Our top-read & viewed content in 2024 shows marketers working on mastering GA4. The learning curve may be steep, but our content helps you get there.
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Digital Marketing Updates: January 2025

This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Analytics Roundup Website Header December 2024
  • Looker Studio

Analytics Roundup – Updates from December 2024

Musings on "what matters is measurable", new Looker Studio features, a cool free GA4 audit dashboard, and more.
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Sortable Date Comparisons in Looker Studio Tables

Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
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Digital Marketing Updates: December 2024

Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Analytics Roundup Website Header November 2024
  • Looker Studio

Analytics Roundup – Updates from November 2024

Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter.
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  • Reporting

Tracking AI Traffic in GA4: A Step-by-Step Guide

Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
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