blog

SEO & AIO

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Brett Woodward May 11, 2026

Analytics

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Nico Brooks May 9, 2026

Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026

How To, Video

How to Build a Search Engine Ranking Report in Looker Studio

Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.

Nico Brooks
June 18, 2025

Digital Marketing Updates: June 2025

This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What's Happening on GBPs.

Kris Skavish
June 2, 2025

Analytics Roundup – Updates from May 2025

Proactive monitoring with our new tool, Google's AI Mode, Looker Studio updates, and selected analytics articles from around the web.

Nico Brooks
May 30, 2025

Advanced, Video

Google Analytics Insights Monitoring Tool

Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.

Nico Brooks
May 30, 2025

Analytics Roundup – Updates from April 2025

Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.

Nico Brooks
April 30, 2025

Digital Marketing Updates: April 2025

New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.

Kris Skavish
April 1, 2025

Analytics Roundup – Updates from March 2025

Product updates in Google's analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.

Nico Brooks
March 31, 2025

BigQuery

BigQuery GA4 transfer service first impressions

GA4's new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what's included.

Nico Brooks
March 31, 2025

Digital Marketing Updates: March 2025

Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.

Kris Skavish
March 4, 2025

Analytics Roundup – Updates from February 2025

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.

Nico Brooks
March 4, 2025

Analytics and the psychological cost of constant observation

Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.

Nico Brooks
March 4, 2025

Digital Marketing Updates: February 2025

New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.

Kris Skavish
February 3, 2025