Marketing, Measured

Blog

Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.

Brett Woodward October 11, 2023

How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.

Jamil Chughtai October 5, 2023

Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.

Kris Skavish October 2, 2023

Walk through the fallen leaves of recent digital marketing news. Microsoft's API for ads in chat AI & a major Google ranking algorithm update.

Jeff Rovner September 24, 2023

A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.

Nico Brooks September 15, 2023

Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what's changed...and what stays the same.

Randy McFadden September 14, 2023

Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO

Kris Skavish September 1, 2023

Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.

Nico Brooks August 20, 2023

Jamil Chughtai August 16, 2023

Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.