Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Advanced, GA4 data in Looker Studio, Reporting
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Digital Marketing Industry Updates: August 2023
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: July 2023
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
- Intermediate, Reporting
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
- Customizing GA4, Google Tag Manager, Intermediate
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
- Beginner, GA4 data in Looker Studio, Understanding GA4
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Digital Marketing Industry Updates: June 2023
The impending Google Analytics change and Google's steps into generative AI for ads and search results. It's our June digital marketing update.
- Advanced, GA4 data in Looker Studio, Reporting
Time-of-Day reporting in GA4 & Looker Studio
GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.