Intro to GA4 Part 2: GA4 vs. Universal Analytics
Nico Brooks
March 21, 2023
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Intro to GA4 Part 1: The Event Model
Nico Brooks
March 21, 2023
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
GA4 Funnel Exploration: Where Do Users Go After Landing?
Nico Brooks
March 20, 2023
There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
Report on Individual GA4 Conversions in Looker Studio
Nico Brooks
March 6, 2023
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
GA4 Advanced Segments: Make Comparisons More Useful
Nico Brooks
March 3, 2023
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
Guide to GA4 Scroll Tracking
Nico Brooks
February 27, 2023
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
How to Use Path Explorations in GA4
Nico Brooks
February 2, 2023
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
Nico Brooks
November 18, 2022
GA4 includes significant changes from the version you're used to. Learn more about the potential impact to your business, and plan for setting it up now.
An introduction to GA4
Nico Brooks
November 3, 2022
Learn key concepts core to GA4 and differences from Universal Analytics.