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Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026
Search
A screenshot of the SERP for the query "mountain bikes."

Understanding Search Intent

Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
GA4 session duration vs. UA session duration.
  • Intermediate, Understanding GA4, User engagement

GA4 Engagement Metrics: Session Duration & More

Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Screenshot of GA4 reports snapshot
  • Beginner, Reporting, Understanding GA4

Intro to GA4 Part 4: Reporting

Check out our crash course on how to get the most out of GA4 reports.
ga4 navigation screenshot
  • Beginner, Understanding GA4

Intro to GA4 Part 3: Navigating the GA4 Interface

Having trouble understanding the GA4 interface? Let's walk through the platform to demonstrate how to quickly and efficiently find the data you need.
A screenshot of GA4's acquisition overview.
  • Beginner, Understanding GA4

Intro to GA4 Part 2: GA4 vs. Universal Analytics

GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
A visual representation of the page_view event parameters.
  • Beginner, Understanding GA4

Intro to GA4 Part 1: The Event Model

In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
scion, seedling, cotyledons-2735924.jpg
  • Data-Driven SEO

Data-Driven Content Ideation: How and Where to Find Content Ideas

Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
tree with roots 800 400

Three Vital Resource Connections for Creating a Registered Apprenticeship

Explore the many resources available to businesses when creating a new registered apprenticeship program.
A screenshot of the Funnel exploration report in GA4.
  • Beginner, User engagement

GA4 Funnel Exploration: Where Do Users Go After Landing?

There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
A gray wooden cabin with the backdrop of a mountain in spring
  • Content, Strategy

How to Develop an Effective Content Distribution Strategy

Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.
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  • Advanced, GA4 data in Looker Studio, Reporting

​​Report on Individual GA4 Conversions in Looker Studio

Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
crocus in snow 800 400

Digital Marketing Industry Updates: March 2023

Our experts have compiled a list of the most important and impactful industry updates in digital marketing today. Find out more.
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