blog

SEO & AIO

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Brett Woodward May 11, 2026

Analytics

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Nico Brooks May 9, 2026

Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026

Conferences

Mozcon 2021: Google Search Console Data, unleashed

Two Octobers Analytics Team
July 13, 2021

Community

A digital marketing apprentice’s story

How community support pointed Raquel Torres-Miramonte to becoming Two Octobers' first digital marketing apprentice.

Serin Silva
April 27, 2021

Content, Tutorial

Analytics Tutorial: Content Deep Dive

Nico Brooks
March 12, 2021

ROAS, Tutorial

Analytics Tutorial: How Is My Marketing Contributing to Revenue?

Nico Brooks
March 12, 2021

Tutorial

Analytics Tutorial: What Are My Top Audiences?

Nico Brooks
March 12, 2021

Goals, Tutorial

Google Analytics: Goals & Multi-channel Funnels

Nico Brooks
March 12, 2021

Events, Reporting, Tutorial

Google Analytics: Behavior

Nico Brooks
March 12, 2021

Tutorial

Google Analytics: Acquisition

Nico Brooks
March 12, 2021

Tutorial

Google Analytics: Audience

Nico Brooks
March 12, 2021

Community

Community Matters: What 2020 Has Taught Me

Kris Skavish
December 8, 2020

E-Commerce, Social Media Marketing

5 Tips for Growing Revenue During an Uncertain Q4

In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.

Kris Skavish
October 26, 2020

Apprenticeship

Announcing the Digital Marketing Apprenticeship

Kris Skavish
October 25, 2020