blog

SEO & AIO

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Brett Woodward May 11, 2026

Analytics

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Nico Brooks May 9, 2026

Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026

Reporting

8 Data Storytelling Concepts (with Examples!)

Maggie Castle
March 30, 2018

Case Study, Google Ads, Paid Search, Targeting

3 Ways to Reach Your Target Audience Before They Visit Your Site

Rachel Zinanti
March 15, 2018

Content, Influencer Marketing

2018 Content Marketing Predictions Broken-Down

Two Octobers Analytics Team
February 28, 2018

Apple Maps, Bing Places, Business Listing, Directory Listings, Facebook, Google My Business, Yelp

Top 5 Local Citations for 2018

Niki Mosier
February 14, 2018

Google Search Console, Reporting

Setting Up SEO Reporting in Google Analytics

Nico Brooks
January 17, 2018

SEO Analyst Archetypes Encountered When Hiring: Finding SEO-Squatch

Jake Jamieson
January 11, 2018

Reporting

Six Great Google Analytics Dashboards

Nico Brooks
November 14, 2017

Presentations

How to get the most out of Google Analytics 2017

Nico Brooks
September 28, 2017

Event Tracking, Google Tag Manager, Reporting

Google Tag Manager Event Tracking Cheat Sheet

Nico Brooks
May 9, 2017

Google Tag Manager, Reporting

Google Tag Manager and Duplicate Google Analytics Tags

Nico Brooks
April 20, 2017

Reporting

Google Analytics Events Cheat Sheet

Nico Brooks
March 14, 2017

CTR, SERP Features

What You Need To Know About SERPs and Interaction

Fred Caloggero
February 7, 2017