Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- E-Commerce
Data, Data Everywhere–But How to Stop and Think?
Kris Skavish
August 14, 2019
- CTR, Search Ads
Search Ad CTRs by Age
Nico Brooks
July 16, 2019
A college student asked, "Do young people click on search ads?" We analyze the likelihood of clicking on ads by age.
- Tutorial
How to Track Scroll Depth in Google Analytics
Nico Brooks
July 9, 2019
- Conferences
Learnings from NATCHCOM: digital meets natural
Nico Brooks
June 25, 2019
- Google Data Studio, Google Sheets
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
Nico Brooks
June 19, 2019
- Google Grants, SEM
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Nate Skold
March 14, 2019
- Google Grants, SEM
Make the Most of Your Google Grant Keywords
Jaimee LaTorra
February 18, 2019
- Google Grants, SEM
No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants
Jaimee LaTorra
February 18, 2019
- SEM, Social Media Marketing, YouTube
Children Are Hurting Your YouTube Performance: Here’s How to Fix It
Nate Skold
December 18, 2018