Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
Digital Marketing Industry Updates: April 2023
We've filtered the industry news into the most important and impactful updates from last month. Read our summary.
Understanding Search Intent
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
- Intermediate, Understanding GA4, User engagement
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
- Beginner, Reporting, Understanding GA4
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
- Beginner, Understanding GA4
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let's walk through the platform to demonstrate how to quickly and efficiently find the data you need.
- Beginner, Understanding GA4
Intro to GA4 Part 2: GA4 vs. Universal Analytics
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
- Beginner, Understanding GA4
Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
- Data-Driven SEO
Data-Driven Content Ideation: How and Where to Find Content Ideas
Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
Three Vital Resource Connections for Creating a Registered Apprenticeship
Explore the many resources available to businesses when creating a new registered apprenticeship program.