Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Updates
Digital Marketing Updates: December 2025
Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
- Updates
Digital Marketing Updates: November 2025
Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
- Roundup
Analytics Roundup – Updates from October 2025
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
- Video
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
- Video
Content that Serves Your Customers…and Your Business
The best marketing content helps prospects discover whether they're the right fit for your business. Learn how to adjust your content to serve your prospects.
Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Digital Marketing Updates: October 2025
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
- Video
Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change
Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
Digital Marketing Updates: September 2025
New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.