blog

Paid Media

Digital Marketing Updates: May 2026

New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.

Kris Skavish May 1, 2026

Paid Media

Key Inputs for AI-Driven Ads Performance

Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver’s seat.

Casey Anderson April 16, 2026

SEO & AIO

6 Questions to Ask About Your Content for AI Visibility

Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.

Kris Skavish April 2, 2026

Digital Marketing Updates: September 2025

New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.

Kris Skavish
September 2, 2025

Analytics Roundup – Updates from August 2025

Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.

Nico Brooks
August 29, 2025

Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.

Nico Brooks
August 29, 2025

Video

Using UTMs to Improve Attribution Tracking

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.

Casey Anderson
August 5, 2025

Digital Marketing Updates: August 2025

Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Kris Skavish
August 1, 2025

Analytics Roundup – Updates from July 2025

Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.

Nico Brooks
July 31, 2025

Connecting to the Google Analytics MCP server with Claude

Connect live GA4 data with Claude, ChatGPT, or Gemini. Here's how to set up a GA MCP Server for illuminating insights.

Nico Brooks
July 29, 2025

Digital Marketing Updates: July 2025

Discover the latest in digital marketing with updates on LinkedIn advertising, Google's Offerwall, and Google Search Console.

Kris Skavish
July 1, 2025

Analytics Roundup – Updates from June 2025

AI agents & analytics, GA4's product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.

Nico Brooks
June 30, 2025

How To, Video

How to Build a Search Engine Ranking Report in Looker Studio

Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.

Nico Brooks
June 18, 2025

Digital Marketing Updates: June 2025

This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What's Happening on GBPs.

Kris Skavish
June 2, 2025

Analytics Roundup – Updates from May 2025

Proactive monitoring with our new tool, Google's AI Mode, Looker Studio updates, and selected analytics articles from around the web.

Nico Brooks
May 30, 2025