blog

Paid Media

Key Inputs for AI-Driven Ads Performance

Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver’s seat.

Casey Anderson April 16, 2026

SEO & AIO

6 Questions to Ask About Your Content for AI Visibility

Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.

Kris Skavish April 2, 2026

Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026

Looker Studio

Analytics Roundup – Updates from December 2024

Musings on "what matters is measurable", new Looker Studio features, a cool free GA4 audit dashboard, and more.

Nico Brooks
December 31, 2024

Sortable Date Comparisons in Looker Studio Tables

Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.

Nico Brooks
December 31, 2024

Digital Marketing Updates: December 2024

Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.

Kris Skavish
December 2, 2024

Looker Studio

Analytics Roundup – Updates from November 2024

Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter.

Nico Brooks
November 30, 2024

Tracking AI Traffic in GA4: A Step-by-Step Guide

Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.

Nico Brooks
November 14, 2024

Digital Marketing Updates: November 2024

The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.

Kris Skavish
November 1, 2024

Analytics Roundup – Updates from October 2024

ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it's October's Analytics Roundup.

Nico Brooks
October 31, 2024

GA4 Path Analysis with BigQuery

Nico Brooks
October 28, 2024

Five Great Plug-and-Play SEO Dashboards

Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.

Kris Skavish
October 10, 2024

Digital Marketing Updates: October 2024

Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads' automated ad "improvements".

Kris Skavish
October 1, 2024

Analytics Roundup

Analytics Roundup – Updates from September 2024

"It's not me, it's you", Google Ads measurement, and dynamic metrics in Looker Studio...all in this month's marketing analytics roundup.

Nico Brooks
September 30, 2024

Reporting

Funnel Reporting in Looker Studio with GA4 Events

Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.

Nico Brooks
September 30, 2024