blog Analytics Business for Good Content Marketing Marketing Resources Marketing Strategy Paid Media SEO & AIO All Search Search Analytics Roundup – Updates from January 2025 Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more. Nico Brooks January 31, 2025 Understand Your Target Audience With Google Search Results Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best. Kris Skavish January 22, 2025 Top of 2024 Our top-read & viewed content in 2024 shows marketers working on mastering GA4. The learning curve may be steep, but our content helps you get there. Kris Skavish January 7, 2025 Digital Marketing Updates: January 2025 This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising. Kris Skavish January 2, 2025 Looker Studio Analytics Roundup – Updates from December 2024 Musings on "what matters is measurable", new Looker Studio features, a cool free GA4 audit dashboard, and more. Nico Brooks December 31, 2024 Sortable Date Comparisons in Looker Studio Tables Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns. Nico Brooks December 31, 2024 Digital Marketing Updates: December 2024 Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads. Kris Skavish December 2, 2024 Looker Studio Analytics Roundup – Updates from November 2024 Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter. Nico Brooks November 30, 2024 Tracking AI Traffic in GA4: A Step-by-Step Guide Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic. Nico Brooks November 14, 2024 Digital Marketing Updates: November 2024 The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more. Kris Skavish November 1, 2024 Analytics Roundup – Updates from October 2024 ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it's October's Analytics Roundup. Nico Brooks October 31, 2024 GA4 Path Analysis with BigQuery Nico Brooks October 28, 2024 Previous Page1 Page2 Page3 Page4 Page5 Next subscribe Sign up for our newsletter to get the first look at new blogs.
