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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026
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Documenting GTM using colab and google docs

Documenting a Google Tag Manager Container

Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
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  • Analytics Roundup

Analytics Roundup – Updates from August 2024

Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
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  • Beginner, Understanding GA4

5 Tips for Getting More from GA4’s Standard Reports

Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you're looking for.
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Digital Marketing Updates: August 2024

What's been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
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  • Analytics Roundup

Analytics Roundup – Updates from July 2024

Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
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  • Advanced, BigQuery

Five Reasons to Set Up the GA4 BigQuery Export

Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
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Digital Marketing Updates: July 2024

SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
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  • Analytics Roundup

Analytics Roundup – Updates from June 2024

GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks' monthly analytics update.
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  • Advanced, Reporting

Bot Traffic in GA4

Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
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Digital Marketing Updates: June 2024

We summarize what's new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
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  • Analytics Roundup

Analytics Roundup – June 2024

Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
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  • Advanced, Bot Traffic in GA4

How to Filter Bot Traffic from GA4

You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
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