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Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026
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  • Advanced, Reporting

Bot Traffic in GA4

Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
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Digital Marketing Updates: June 2024

We summarize what's new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
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  • Analytics Roundup

Analytics Roundup – June 2024

Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
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  • Advanced, Bot Traffic in GA4

How to Filter Bot Traffic from GA4

You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
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  • Advanced, Bot Traffic in GA4

How to Identify Bot Traffic in GA4

The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
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  • Advanced, Bot Traffic in GA4

Hunting for Bots

Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
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Digital Marketing Updates: May 2023

Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.
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  • Customizing GA4, Intermediate

GA4 Custom Insights

Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
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Digital Marketing Updates: April 2024

Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google's anti-spam update.
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How to Get Digital Marketing Experience Before Your First Job

Are you eager to dive into the world of digital marketing, but lack experience? Read our tips for being proactive and resourceful when you're starting out.
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Digital Marketing Updates: March 2024

We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.
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  • Advanced, Bot Traffic in GA4, Reporting

Removing bot traffic from GA4 reports

Learn how to identify bot traffic in GA4 and remove it from reports.
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