blog Analytics Business for Good Content Marketing Marketing Resources Marketing Strategy Paid Media SEO & AIO All Search Search Advanced, BigQuery Five Reasons to Set Up the GA4 BigQuery Export Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started. Nico Brooks July 31, 2024 Digital Marketing Updates: July 2024 SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates. Kris Skavish July 1, 2024 Analytics Roundup Analytics Roundup – Updates from June 2024 GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks' monthly analytics update. Nico Brooks July 1, 2024 Advanced, Reporting Bot Traffic in GA4 Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks. Nico Brooks June 25, 2024 Digital Marketing Updates: June 2024 We summarize what's new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics. Kris Skavish June 1, 2024 Analytics Roundup Analytics Roundup – June 2024 Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4. Nico Brooks June 1, 2024 Advanced, Bot Traffic in GA4 How to Filter Bot Traffic from GA4 You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future. Nico Brooks May 17, 2024 Advanced, Bot Traffic in GA4 How to Identify Bot Traffic in GA4 The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action. Nico Brooks May 17, 2024 Advanced, Bot Traffic in GA4 Hunting for Bots Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic. Nico Brooks May 13, 2024 Digital Marketing Updates: May 2023 Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media. Kris Skavish April 30, 2024 Customizing GA4, Intermediate GA4 Custom Insights Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track. Nico Brooks April 30, 2024 Digital Marketing Updates: April 2024 Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google's anti-spam update. Kris Skavish April 1, 2024 Previous Page1 Page2 Page3 Page4 Page5 Next subscribe Sign up for our newsletter to get the first look at new blogs.