blog

SEO & AIO

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Brett Woodward May 11, 2026

Analytics

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Nico Brooks May 9, 2026

Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026

Digital Marketing Updates: February 2024

Two Octobers's team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.

Kris Skavish
February 1, 2024

Digital Marketing Industry Updates: January 2024

Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, "open" ranks better for local businesses.

Kris Skavish
January 3, 2024

Closing the Racial Wealth Gap with Registered Apprenticeship

Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.

Kris Skavish
December 5, 2023

Digital Marketing Industry Updates: December 2023

Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.

Kris Skavish
November 30, 2023

Customizing GA4, Intermediate, Reporting

Better Ecommerce Reports in GA4

Let's overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

Nico Brooks
November 30, 2023

Advanced, GA4 data in Looker Studio, User engagement

Track session duration conversions in GA4

Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.

Nico Brooks
November 5, 2023

Digital Marketing Industry Updates: November 2023

In this month's digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads' ad auction from the anti-trust trial.

Kris Skavish
November 1, 2023

Fall 2023 Bike Industry Search Demand Forecast

Learn how the fall shoulder season affects consumers' interest in bikes and bike-related products, and what that means for the holiday season ahead.

Brett Woodward
October 13, 2023

Bike Search Trends Summer Review

How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.

Brett Woodward
October 11, 2023

Retain and Grow Your Entry-Level Marketers with Apprenticeship

Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.

Jamil Chughtai
October 5, 2023

Digital Marketing Industry Updates: October 2023

Walk through the fallen leaves of recent digital marketing news. Microsoft's API for ads in chat AI & a major Google ranking algorithm update.

Kris Skavish
October 2, 2023

How to Establish KPIs for Digital Marketing Campaigns

A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.

Jeff Rovner
September 24, 2023