blog Analytics Business for Good Content Marketing Marketing Resources Marketing Strategy Paid Media SEO & AIO All Search Search Digital Marketing Updates: March 2024 We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest. Kris Skavish March 5, 2024 Advanced, Bot Traffic in GA4, Reporting Removing bot traffic from GA4 reports Learn how to identify bot traffic in GA4 and remove it from reports. Nico Brooks March 5, 2024 Digital Marketing Updates: February 2024 Two Octobers's team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month. Kris Skavish February 1, 2024 Digital Marketing Industry Updates: January 2024 Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, "open" ranks better for local businesses. Kris Skavish January 3, 2024 Closing the Racial Wealth Gap with Registered Apprenticeship Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US. Kris Skavish December 5, 2023 Digital Marketing Industry Updates: December 2023 Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO. Kris Skavish November 30, 2023 Customizing GA4, Intermediate, Reporting Better Ecommerce Reports in GA4 Let's overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report. Nico Brooks November 30, 2023 Advanced, GA4 data in Looker Studio, User engagement Track session duration conversions in GA4 Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event. Nico Brooks November 5, 2023 Digital Marketing Industry Updates: November 2023 In this month's digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads' ad auction from the anti-trust trial. Kris Skavish November 1, 2023 Fall 2023 Bike Industry Search Demand Forecast Learn how the fall shoulder season affects consumers' interest in bikes and bike-related products, and what that means for the holiday season ahead. Brett Woodward October 13, 2023 Bike Search Trends Summer Review How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry. Brett Woodward October 11, 2023 Retain and Grow Your Entry-Level Marketers with Apprenticeship Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers. Jamil Chughtai October 5, 2023 Previous Page1 Page2 Page3 Page4 Page5 Next subscribe Sign up for our newsletter to get the first look at new blogs.
