blog

SEO & AIO

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Brett Woodward May 11, 2026

Analytics

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Nico Brooks May 9, 2026

Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026

How should your SEO strategy change now that generative AI is being used in search results?

Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what's changed...and what stays the same.

Nico Brooks
September 15, 2023

AI and SEO: Trends, Tools, and Strategies for the New State of Search

Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO work.

Randy McFadden
September 14, 2023

Digital Marketing Industry Updates: September 2023

Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.

Kris Skavish
September 1, 2023

Advanced, Customizing GA4

Page Value in GA4

Nico Brooks
August 20, 2023

A Day in the Life of a Digital Marketing Apprentice

Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.

Jamil Chughtai
August 16, 2023

Advanced, GA4 data in Looker Studio, Reporting

How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio

A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.

Nico Brooks
August 14, 2023

Digital Marketing Industry Updates: August 2023

Read our summary of major developments in Google Analytics, paid media, and SEO.

Kris Skavish
August 2, 2023

Digital Marketing Industry Updates: July 2023

Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.

Kris Skavish
July 3, 2023

Intermediate, Reporting

Report on File Downloads in GA4

Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.

Nico Brooks
June 28, 2023

Customizing GA4, Google Tag Manager, Intermediate

Customizing Automatic Form Submit Events in GA4

GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.

Nico Brooks
June 9, 2023

Beginner, GA4 data in Looker Studio, Understanding GA4

Understanding GA4 & UA Data Discrepancies

Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.

Nico Brooks
June 1, 2023

Digital Marketing Industry Updates: June 2023

The impending Google Analytics change and Google's steps into generative AI for ads and search results. It's our June digital marketing update.

Kris Skavish
June 1, 2023