blog Analytics Business for Good Content Marketing Marketing Resources Marketing Strategy Paid Media SEO & AIO All Search Search Retain and Grow Your Entry-Level Marketers with Apprenticeship Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers. Jamil Chughtai October 5, 2023 Digital Marketing Industry Updates: October 2023 Walk through the fallen leaves of recent digital marketing news. Microsoft's API for ads in chat AI & a major Google ranking algorithm update. Kris Skavish October 2, 2023 How to Establish KPIs for Digital Marketing Campaigns A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs. Jeff Rovner September 24, 2023 How should your SEO strategy change now that generative AI is being used in search results? Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what's changed...and what stays the same. Nico Brooks September 15, 2023 AI and SEO: Trends, Tools, and Strategies for the New State of Search Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO work. Randy McFadden September 14, 2023 Digital Marketing Industry Updates: September 2023 Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates. Kris Skavish September 1, 2023 Advanced, Customizing GA4 Page Value in GA4 Nico Brooks August 20, 2023 A Day in the Life of a Digital Marketing Apprentice Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts. Jamil Chughtai August 16, 2023 Advanced, GA4 data in Looker Studio, Reporting How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it. Nico Brooks August 14, 2023 Digital Marketing Industry Updates: August 2023 Read our summary of major developments in Google Analytics, paid media, and SEO. Kris Skavish August 2, 2023 Digital Marketing Industry Updates: July 2023 Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations. Kris Skavish July 3, 2023 Intermediate, Reporting Report on File Downloads in GA4 Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric. Nico Brooks June 28, 2023 Previous Page1 Page2 Page3 Page4 Page5 Next subscribe Sign up for our newsletter to get the first look at new blogs.
