Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Beginner, Understanding GA4
Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
- Data-Driven SEO
Data-Driven Content Ideation: How and Where to Find Content Ideas
Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
Three Vital Resource Connections for Creating a Registered Apprenticeship
Explore the many resources available to businesses when creating a new registered apprenticeship program.
- Beginner, User engagement
GA4 Funnel Exploration: Where Do Users Go After Landing?
There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
- Content, Strategy
How to Develop an Effective Content Distribution Strategy
Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.
- Advanced, GA4 data in Looker Studio, Reporting
Report on Individual GA4 Conversions in Looker Studio
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
Digital Marketing Industry Updates: March 2023
Our experts have compiled a list of the most important and impactful industry updates in digital marketing today. Find out more.
- Intermediate, Reporting
GA4 Advanced Segments: Make Comparisons More Useful
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
- Advanced, Customizing GA4, GA4 data in Looker Studio
Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.