Marketing Automation – a Journey with Google Sheets and Supermetrics – Part I

Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency. It describes my recent journey towards achieving these goals. For a little context on my philosophy of automation, check out this post from a few years […]

How to get the most out of Google Analytics

We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get the most out of Google Analytics And here is a description of what we will be presenting on the Denver Startup Week site. The jittery […]

Understanding Google Analytics Assisted Conversions Data Discrepancies

The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match other Google Analytics reports. Huh? The conversion numbers in the assisted conversions column sometimes exceeds […]

Google Analytics Cross-domain Tracking in an iFrame

A quick primer on the nature of the problem. Skip down if you don’t need a primer. One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking system or other transactional functionality. These systems often run on another domain, which means a […]

Collaborate!

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

Replacing AdWords Editor HTML Export Functionality

Updated August, 2016, to reflect changes in AdWords Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature from AdWords Editor. We made heavy use of this functionality in order to share new campaigns with clients for approval. To replace it, I created a Google […]