how site speed impacts performance

Site speed is important to many different facets of digital marketing. It affects organic ranking and traffic, paid search quality score, and on-site conversion rates. To digital marketers, that’s practically everything! But we know it can be hard to prioritize resources to get the technical changes made to improve site speed. So in this whitepaper, we show how site speed has improved organic traffic volume and website engagement metrics for several clients. Do you want to enhance pages per session, boost search visibility, and improve engagement? Site speed is the answer.