google search engine results page: friend or foe?

For an ever-increasing variety of searches, the results page shows all sorts of things that aren’t paid results and aren’t organic webpage listings. What are these things? How do they impact search behavior overall? And what should businesses do to protect and grow traffic from search?
In this paper, we’ll help you understand what these search engine results page (SERP) changes are, how they’re changing user behavior, and how to think about the impact to your business.