A Case Study of Cost per Acquisition Reduction
efficiency plays a key role in every aspect of a company
Holland Partner Group hired Two Octobers to manage their digital campaigns because of two main problems: 1) Too many unoccupied units and 2) the cost to acquire new tenants was not efficient nor effective. A large portion of Holland’s marketing budget was being wasted. Two Octobers was retained to drive efficiency, set up meaningful reporting, rapidly increase multi-location visibility and expand the strategy beyond low-funnel tactics. Our strategy was to target and retarget prospects along the customer journey, using engagement as a feedback metric to continuously improve targeting and results. Tactics included:
- Testing high-funnel tactics like social and display
- Cross-property remarketing
- Using remarketing lists for search to stay in front of prospects throughout the research process
- Continuous audience testing and expansion based on engagement
our client
Holland partner group is a real estate investment company with offices in northern and southern California, Vancouver, Seattle, and of course, Denver.
our results
Two Octobers was able to:
- Drive down CPAs by 43%
- Increase consistency in site traffic
- Increase lead volume without increasing budget
- Improve search presence due to more comprehensive keyword coverage
- Improve visibility throughout the sales funnel
