Two Octobers Apprenticeship
Your Trailhead into Digital Marketing
Our certification-based, learn-and-earn program builds digital marketing skills without extra schooling. It's perfect for non-traditional candidates looking for a different path in to an in-demand career.
Every Path Starts with a First Step
Worried that you don’t have the qualifications or training to get the job of your dreams? A job that challenges, excites and puts you on a great path for the future?
Our digital marketing apprenticeships take you through a paid program with on-the-job training and outside instruction to become a skilled digital marketer. And it meets the requirements of the Department of Labor Registered Apprenticeship program.
What is the apprenticeship program like at Two Octobers?
- The apprenticeship is a full-time paid job, with full benefits.
- The apprenticeship is expected to take about one year, based on demonstration of a list of competencies and related instruction.
- We provide extensive on-the-job training for the duration of the apprenticeship. Apprentices are also required to do some online coursework.
- The apprenticeship is open to anyone 18 or older with a high school diploma or GED. We do not require specific work experience or post-high-school education.
- Our goal is to equip you for an in-demand job after your apprenticeship is completed.
We are not hiring apprentices at this time. Sign up for our newsletter to hear when we next post an opening.
Program Details
Marketing Data Analyst Apprenticeship
In today’s marketing, data is the foundation of every decision we make. Data about campaign performance, website usage, email open rates, and social engagement help marketers understand their target audience better, optimize marketing campaigns, and make budget decisions that help companies get new customers and grow revenue.
The Marketing Data Analyst Apprentice grows skills in data collection, augmentation, and presentation as well as structured technical problem-solving. The apprentice will build foundational data analysis capabilities using spreadsheets and AI tools to clean, interpret, and summarize datasets while linking insights to business objectives. Additionally, the apprentice assists in creating reports and dashboards, implementing and troubleshooting Google Analytics tracking, and analyzing marketing campaign performance to provide optimization recommendations.
The Marketing Data Analyst Apprentice supports our delivery of digital marketing services while getting hands-on training that lays the foundation for growing skill sets with a future career in digital marketing. Apprentices work under experienced practitioners executing tasks, including data analysis and interpretation, reporting, and Google Analytics implementation and troubleshooting, and administrative support.
There will be on-the-job training throughout the apprenticeship, in addition to real work on live marketing campaigns.
The three ingredients of registered apprenticeship
On-the-job training
This is mixed in with regular work. Early on in the apprenticeship, there will be a lot of on-the-job training. Towards the end of the apprenticeship, there will be less.
Related instruction
Online third-party training provides some of the background knowledge and skills required for success.
Work
This is what sets the apprenticeship apart from getting a degree or certificate in digital marketing. The apprentice will be applying what they learn to real work throughout the apprenticeship.
What You’ll Learn
Core Professional Skills
- Professional Communication
- Time Management
- Organization
- Problem Solving
- Critical Thinking
- Ethical Awareness
Structured Problem Solving and Investigating
- Foundations of Structured Problem-Solving
- Tools & Techniques for Self-Directed Investigation
- Documentation & Communication of Findings
Data Analysis & Interpretation
- Basic Foundational Skills
- Data Preparation & Cleaning
- Advanced Spreadsheet Techniques
- AI & Data Analysis Tools
- Data Analysis Tools & Descriptive Statistics
- Real-World Application & Mastery Demonstration
Reporting and Visualization
- Fundamentals of Reporting & Visualization
- Tools & Techniques for Reporting
- Building Reports & Dashboards
- Presenting Data Insights
- Real-Client Integration & Capstone
Google Analytics implementation & Troubleshooting
- Auditing GA4 Implementations
- GA4 Property Setup & Configuration
- Custom Event Tracking with Google Tag Manager (GTM) / Other Platforms
- Real-Time Monitoring
- Real-World Application & Mastery Demonstration
Marketing Metrics and Campaign Analysis
- Foundations of Marketing Metrics
- Campaign Performance Analysis
- Cross-Channel Reporting & Trend Evaluation
- Reporting, Recommendations, & Mastery Demonstration
- Google Data Analytics Professional Certificate on Coursera
- Google Analytics Certification
We are committed to providing opportunities of employment to and working with Apprentices. As such, we will not discriminate against apprenticeship applicants or apprentices based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information, or because they are an individual with a disability or a person 40 years old or older. Two Octobers will take affirmative action to provide equal opportunity in apprenticeship and will operate the apprenticeship program as required under Title 29 of the Code of Federal Regulations, part 30.