Author: Amanda Carroo

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Social Audiences: What You Should Be Doing

Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda

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Social Media Engagement

How to Measure (and Think About) Social Media Success

When I begin a social media engagement, the first question I ask is, “what is your goal?”  Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success. Having that foundation is crucial and allows you to move on to the next step,

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Virtual Reality Silouhette

F8: An Insider’s View of Facebook’s Developer Conference

If you’re a kid from the 80’s, even 90’s or 2000’s, when you were told you were going to Disney World, you were PUMPED. Seriously, the excitement was uncontainable. Well, if you love social media and digital marketing, getting a ticket for Facebook’s annual developer conference, F8, provides a similar feeling. My outward expression might

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