Author: Nate Skold

Google Grant Tips

5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR

Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that

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Children Are Hurting Your YouTube Performance: Here’s How to Fix It

Unless you are paying close attention to your YouTube ad campaigns, you might not have noticed this trend: children have taken over. If you are currently running a YouTube campaign and have not reviewed a placements report lately, I have bad news for you: much of your advertising budget is being wasted by showing ads

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