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Author: Nate Skold

Google Grant Tips

5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR

Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that

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