Author: Rachel Zinanti

Audience with Speech Balloons

3 Ways to Reach Your Target Audience Before They Visit Your Site

With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut it. This is why audiences are a hot topic for paid search. Typically, the term ‘audience’ is associated with remarketing lists. Remarketing is great and

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