Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Apprenticeship
Digital Marketing Intern or Digital Marketing Apprentice?
Registered apprenticeships and internships share the goal of providing experience to people new to a career, but apprenticeships go much farther.
- Strategy
3 Signs You’ve Outgrown DIY Marketing (and what to do next)
When growth has plateaued, it may be time to hire a digital marketing expert. We identify the signs, and what to look for in an outside resource.
- E-Commerce
Grow Online Revenue with this Formula
The ingredients necessary to bring more traffic and revenue to an ecommerce website, are all within one tried-and-true formula.
- Data-Driven SEO, Keyword Research
Low-Hanging Fruit: 10 SEO Cheat Sheet Tips for Improving Traffic
- Branch Tools, Keyword Research
Grab Low-Hanging Fruit with Branch Explorer
Learn what "Low-Hanging Fruit" means within the context of SEO, and use our easy method for finding quick and impactful optimizations for pages.
- Reporting
Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
- Apprenticeship
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry's talent development, Two Octobers decided to create a digital marketing apprenticeship.
- Branch Tools, Google Search Console, Keyword Research
Native Google Search Console May Be Limiting You – Here’s Why
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there--see how to access it.
- Apprenticeship
Teachers: A Trusted Resource for Future Apprentices
“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” - Jamil Chughtai