blog

Category: Agency Management

winding road in brown hills

Our Journey to Becoming a B Corp™

It is with great pride and joy that I announce: Several weeks ago, we received confirmation that we have met all of the requirements necessary to become a Certified B Corporation™.  B Corps are for-profit companies that use the power of business to build a more inclusive and sustainable economy. Becoming a B Corp means

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Marketing, Racism, and Two Octobers

As companies started expressing public support for the Black Lives Matter movement and protests against police violence, I felt conflicted. While I and many of our team support these things, who are we to make a public statement? More specifically, what good is a public statement from any company in the face of big societal

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The Becoming Truly Customer Focused Guide to Meetings

First, thanks for visiting our blog! Second, thanks for listening to my presentation on Becoming Truly Customer Focused at the Digital and Social Media Marketing conference. Don’t forget to do your homework 😊 Lastly, as a takeaway from what I shared in my presentation, here is your Two Octobers Guide to Meetings checklist that you can

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Tips & Tricks for Managing Remote Teams in Digital Marketing

Before I started working at Two Octobers, they didn’t have much of an infrastructure to support remote work. They offered (and still do) a flexible work from home policy, but there were no full-time remote employees. As a company that values collaboration – it’s one of the core principles – they were struggling with the

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A New Direction for Marketing (and Two Octobers)

And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense culture where results are valued over BS, and everyone is treated with respect. I say

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5 Tools to Run a People-Centric Agency

As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read articles describing forward-thinking companies in which HR, company positioning, and actual day-to-day management were in concordance with each other. But then I had to go

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Collaborate!

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

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I am the Forrest Gump of Google disruption

This weekend, I had a coffee with a client who owns several boutique hotels in Mexico. We talked about some interesting ideas he has for a travel review site, with built-in mechanisms to verify the identity of reviewers, and weighted reviews based on the reputation of the reviewer. His motivation for thinking about this is

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