GA4 Advanced Segments: Make Comparisons More Useful
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
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GA4 articles
Website analytics is the backbone of digital marketing, and a big change is in the works: Google Analytics 4. Two Octobers Head of Analytics Nico Brooks shares expert instruction on how to use it best. Our GA4 content is arranged by experience level and by topic. Read on.
Track session duration conversions in GA4
Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using ...
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build ...
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Time-of-Day reporting in GA4 & Looker Studio
GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little ...
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
New to GA4? These resources will help you get oriented. We include both introduction videos and several core concepts that are different than Universal Analytics.
Learn how to use GA4 to understand user engagement on your website.
Learn how to use and customize reports, so you can find the data you need in GA4.
Customize GA4 to get even better data to meet your marketing needs.
Dealing with bot traffic in GA4 can be a pain. We walk through the steps to take.
Presenting GA4 data in Looker Studio (formerly Google Data Studio) is a great way to create dashboards for the whole team, and often an easier way to display the data to tell just the story we want to. But it’s not always a walk in the park. We offer tips for tricky situations.
If you’re just getting started with GA4, use these blogs and videos to help get you oriented and understanding your data.
For intermediate users, learn how to make the GA4 more useful, and understand key concepts behind the numbers.
Advanced concepts for set up, customizing, and reporting in GA4.
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Report on Individual GA4 Conversions in Looker Studio
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
Hungry for more?
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