Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Blends are one of the most powerful features in Looker Studio, but they're a little tricky to get your head around. Learn why and how to use blends.
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Check out our crash course on how to get the most out of GA4 reports.
Having trouble understanding the GA4 interface? Let's walk through the platform to demonstrate how to quickly and efficiently find the data you need.
