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Category: Marketing Resources & Tools

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The Perfect Marketing Mix

Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week.  In his presentation, Ray addresses how to prioritize digital marketing channels, tips for getting the most out of each channel, and where they belong in the customer journey. You can view a PDF of his presentation here.  

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Social Audiences: What You Should Be Doing

Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda

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How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging

By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure that we stay focused on key audience characteristics. But when it comes to creating content,

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8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more.  Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

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Improve UX by Quantifying Your Intuition

As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we measure our success in terms of engaged visitors and conversions, as opposed to ranking and clicks. As I discuss UX with a client, I often

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During Election Years, Where Do People Want to Move?

At Two Octobers, we are always striving to better understand consumer behavior as it relates to our client’s business goals. The more we understand about how consumers research and make decisions, the more we can sharpen our messaging, offers, and UI interactions. Over the past year, I have been doing a considerable amount of consumer

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Find and Replace with Regular Expressions in Google Sheets

File under: anecdotes from my love affair with Google Sheets. This post describes a handy trick for data wrangling in Google Sheets. If you’ve ever had to consolidate a bunch of messy data into a few stem patterns, read on. I recently found myself needing to consolidate a bunch of Google Analytics page view data

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