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Category: Staff

The Case for Apprenticeship in Marketing and Advertising

A year and a half ago, I had a conversation that changed the course of my business and my life. I was talking to a friend about efforts Two Octobers was making to be more intentional about diversity and inclusion. I mentioned that we were reevaluating how we recruit candidates, and her response was blunt:

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A New Direction for Marketing (and Two Octobers)

And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense culture where results are valued over BS, and everyone is treated with respect. I say

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feet standing on autumn leaves

5 Tools to Run a People-Centric Agency

As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read articles describing forward-thinking companies in which HR, company positioning, and actual day-to-day management were in concordance with each other. But then I had to go

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