Get up to speed on Google Analytics 4 (GA4) with our tutorials and articles.
GA4 Articles
Foundations
Features in GA4
- How GA4 will impact your business – and when to switch
- How to use path explorations in GA4
- Guide to scroll tracking in GA4
- GA4 advanced segments: make comparisons more useful
- GA4 funnel explorations: where do users go after landing?
Advanced ga4 techniques
ga4 and Looker Studio
GA4 video Tutorials
Foundations
- GA4 vs. Universal Analytics: key differences
- GA4 events: parameters, custom events, tracking, and more
- Navigating the GA4 interface: reporting, exploring and more
- GA4 reporting tutorial
- “Views”: How to create and report on filtered data
- Segments: How to make comparisons more useful
- Attribution models: How they work
- How are Session Duration and Average Engagement Time per Session calculated?
Conversions
User Behavior
- Path explorations: The new behavior flow report (sort of)
- Funnel exploration: Where do users go after landing?
- Guide to GA4 scroll tracking
GA4 and Looker Studio
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